Consumer Perception Towards Online Pharmacy And Offline Pharmacy With Reference To Mumbai City

Authors

  • Rahul Baburao Ushir Dean Commerce Management and Hospitality Chhatrapati Shivaji Maharaj University. Navi Mumbai
  • Dr. P. Dolly Diana Dean Commerce Management and Hospitality Chhatrapati Shivaji Maharaj University. Navi Mumbai

DOI:

https://doi.org/10.22270/ajprd.v10i2.1057

Keywords:

online, offline, pharmacy, Consumer Perception

Abstract

E-commerce investment in medical and pharmaceuticals is skyrocketing, which is assisting in the growth of either the online and offline supply of options for acquiring drugs to customers. This measure would ultimately assist the Indian drug industry in better meeting the demands of customers. The convenience given by e-medicines is allowing patients to shift from offline to online ordering modalities, particularly with the increased usage of the World Wide Web currently. Although a greater proportion of people, such as the elderly, disabled, and those living in remote areas, have begun to use this advanced practise on a regular basis, there remains a sizable segment of society that is still reliant on the traditional method of obtaining meds from drug stores and relies on it. Certain cases of fraudulent and inadequate information regarding pharmaceuticals and medicines being shown on these sites of "Pharmacies" and apps have been detected, making them unethical. Furthermore, it is clear that Internet prescription cannot replace the real physician's care of the patient, since patients are still at danger of significant medication interactions and adverse effects while using the online treatment approach.

Purpose: Study was done to investigate consumer perceptions about online and offline pharmacies in Mumbai, India, and if there is any danger involved with purchasing drugs from all these sources.

Design/ Methodology: The survey looked at people's attitudes about online and traditional pharmacies. Which of these do individuals in India tend to favour for their frequent pharmaceutical purchases? The investigation is conclusive in nature, and a casual research strategy was employed to assess people's behaviour and preferences regarding online and physical pharmacies. The research also included a qualitative component since the behaviour of buyers/consumers was examined. The descriptive component of the research is there just to analyse and comprehend the consumer's behaviour and the variables that lead to this choice.

 

Downloads

Download data is not yet available.

Author Biographies

Rahul Baburao Ushir, Dean Commerce Management and Hospitality Chhatrapati Shivaji Maharaj University. Navi Mumbai

Dean Commerce Management and Hospitality Chhatrapati Shivaji Maharaj University. Navi Mumbai

Dr. P. Dolly Diana, Dean Commerce Management and Hospitality Chhatrapati Shivaji Maharaj University. Navi Mumbai

Dean Commerce Management and Hospitality Chhatrapati Shivaji Maharaj University. Navi Mumbai

References

1. Kadam, P. Virtual Exhibitions - Digitized World in Pre and Post-Covid. International Journal of Advance and Innovative Research, 2021; 8(3).
2. Alfahad, N. F., Albelali, M. T., Khurshid, F. M., Al-Arifi, M. N., Al-Dhawailie, A. A., & Alsultan, M. S. (2015). Perception and knowledge to online pharmacy services among consumers in Riyadh, Saudi Arabia: A pilot survey. Latin American Journal of Pharmacy,2015; 34(6):1113–1118.
3. Anwar, W., Gupta, T., Rastogi, V., Gulati, M., & Kapoor, B. (n.d.). Factors Leading to Preference for buying Online Medicines and their Effects on Actual buying Behaviour. 6(12):551–563.
4. Vargas-Hernández, J. G. (2019). Institutional Capital on Trade Marketing and Environmentally-Sustainable Development Policy Making (Issue January 2020). https://doi.org/10.4018/978-1-7998-0315-7.ch003
5. Thakur, R. (2018). Customer engagement and online reviews. Journal of Retailing and Consumer Services, 41(November 2017), 48–59. https://doi.org/10.1016/j.jretconser.2017.11.002
6. Varade, H. Impact of Covid-19 Pandemic Situation on Consumer Buying Behaviour in Indian Market- A Review. International Journal for Research in Applied Science and Engineering Technology, 2020; 8(5):2584–2589. https://doi.org/10.22214/ijraset.2020.5429.

Published

2022-04-18

How to Cite

Ushir, R. B., & Dolly Diana, D. P. (2022). Consumer Perception Towards Online Pharmacy And Offline Pharmacy With Reference To Mumbai City. Asian Journal of Pharmaceutical Research and Development, 10(2), 116–121. https://doi.org/10.22270/ajprd.v10i2.1057

Issue

Vol. 10 No. 2 (2022): Vol 10 No 2 (2022): Vol 10 No (2022): Volume 10 Issue 2 March - April. 2022

Section

Review Articles

AUTHORS WHO PUBLISH WITH THIS JOURNAL AGREE TO THE FOLLOWING TERMS:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial 4.0 Unported License. that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).